This fragrance is a tribute to that childhood chill, the thrill of the "lullaby of fear," and the mystery of the Puerto Rican night.  El Yure became the whisper in the night—the spectral figure hiding behind the ancient trees, waiting for the children who refused to sleep. It taps into that specific "childhood fear" nostalgia that makes for a very compelling, atmospheric fragrance.
 
"He is the shadow behind the tree. He is the reason you close your eyes at night. He is El Yure." — FranchyPR